Holistic Business Network

Use Pull Strategies for Effective Marketing

Do you feel like you’ve tried everything to promote your holistic business and you are
still struggling for every client?

You may have tried posting flyers all over town on those crowded bulletin boards. You
may have tried purchasing advertising in a holistic publication. Or, you may have even
tried putting your business cards in popular places – like yoga studios, whole foods
stores, or metaphysical gift shops.

These strategies are “push” strategies. You are pushing your message out to the
masses and hoping that the right people will see it, and act on it. Instead of pushing,
there are strategies that you can use to pull clients toward you. Push strategies don’t
work for two big reasons.

First, they are impersonal. When you want to engage with a client, you are asking
them to show their vulnerability on some level. They will have to engage in healing, or
participate in a workshop or a class where they will be exposing parts of themselves
that aren’t always that easy to expose. Think about the first time you participated in a
service similar to yours.

The service you offer creates a very personal experience for your potential clients. And
yes, you are a very caring, loving, supportive person. But, your potential clients can’t
really feel that through an ad or a flyer.

The other reason you may not be getting response is, it’s hard to have your voice
heard above the din. Did you know we’re exposed to over 3,000 sales and marketing
messages per day? Think about all the messages you ignore. And, you have to ignore
many of them because with everything else you have going on, you simply don’t have
the mental bandwidth to process all of it. The same is true of your potential clients.
Passive marketing efforts just don’t get through their mental filter.

So, what to do about it? Start using Pull strategies. Pull strategies allow your potential
clients to get to know you. A really good example of a pull strategy is an e-zine. Entice
your potential clients to sign up for your e-zine. Then, keep in touch with them on a
regular basis with information that is valuable to them. Advertise your products or
services through your e-zine. Your voice will be heard through your e-zine because
your potential clients have gotten to know you, and they will know that your products
and services can help them with their needs.

It’s really tough to promote your holistic business using only push strategies. Push
strategies have their place in your overall marketing plan. But, pull strategies should
make up the majority of your efforts. If you have an e-zine already, start promoting it
more heavily in online or offline networking groups. If you don’t have an e-zine,
consider starting one. It’s not an overnight fix for your business, but you will definitely
see a difference in a couple of months!

Bio:
Jenn Givler is The Catalyst for Thriving Holistic Businesses. She teaches lightworkers
and holistic practitioners step-by-step how to create a powerful practice. You can have
purpose AND prosperity. Check out her e-zine:
http://www.jgivlercoaching.com/newsletter.html