Marketing Your Small Business Is Easy
4 Keys To Effectively Marketing Your Business
Marketing your small business is easy. Really. I know sometimes it can be frustrating
when it seems like your efforts aren’t paying off. By following these three strategies,
you’ll be on your way to marketing success.
1. Know your niche. Choosing a target market will help you focus your marketing efforts.
It will also help you
2. Start an e-zine. And if you already have one, actively promote it.
This is a strategy I use with almost all of my clients. If you build a mailing list, you will
have a group of people who have told you they are interested in your products, and, you
can consistently market to them over and over again. The key is to build your list.
You may be worried that you can’t write well, or that writing isn’t exactly your favorite
thing to do. No worries. If you’re not a writer, there are article banks where you can pick
up great content that your niche will love. Do an internet search on “article bank” and
you’ll find hundreds of sites that provide great content.
3. Be consistent. You need to be in front of people on a consistent basis so that they will
get to know you, and they will remember you when the need for your products or
services arises.
If you decide to do an e-zine, publish it consistently. If you decide to write articles, do it
on a regular schedule. Whatever efforts work for you, do them regularly.
A good rule of thumb is to spend about 1 to 2 hours per day on your marketing activities.
This will ensure that your name is consistently pushed out into the market.
4. Choose marketing activities that you love. For example, if you love networking, make
that a part of your marketing activities.
If you choose marketing activities that you love, you will be continually motivated to
carry them out. You do not have to engage in activities that aren’t authentic to you. There
are plenty of activities to choose from.
Follow a consistent plan in your marketing. Remember, people will purchase products
and services from those they know, like and trust. Allow people to get to know you by
engaging them on a regular basis, and allow them to trust you by being consistent.
Bio:
Jenn Givler is The Catalyst for Thriving Holistic Businesses. She teaches lightworkers
and holistic practitioners step-by-step how to create a powerful practice. You can have
purpose AND prosperity. Check out her e-zine:
http://www.jgivlercoaching.com/newsletter.html
